- Horse Racing
- Simulcast Events
- Meetings & Groups
Bally’s Arapahoe Park 26000 East Quincy Avenue Aurora, Colorado 80016 United States Racing & General Info: 303-690-2400
When you interact with our Services, we collect information about you, which includes personal information. The term “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to you, or the term may be defined under applicable privacy or data protection laws. We collect personal information:
We collect personal information that you provide to us when you register with or use the Services, which may include:
We collect this personal information directly from you through our Services when, for example, you: register for an account through the Services; fill in forms through the Services; participate in surveys; make a purchase; provide feedback or otherwise contact us; sign up for email messages; sign up for our Rewards program; log in as a Rewards member; book a reservation; enter an online promotion; sign up or log in to play one of our free social games or the mobile applications; request information; submit an application for employment; apply for credit; when you talk to our employees or support staff; or otherwise interact with the Services.
When you register with or use the Services, we receive and store personal information about you and information about your electronic devices (e.g., mobile phone, laptop computer, tablet, etc.) using technologies that automatically collect such data. Depending on your device’s operating system, we automatically collect the following categories of personal information:
Depending on how you interact with the Services, we collect personal information about you from third-party sources, including:
We may combine the personal information we receive from and about you, including information you provide to us and information we automatically collect through our Services, as well as information collected from other sources to, for example, provide you with a better user experience, to improve the quality and value of the Services, and to analyze how the Services are used.
When you use our Services, we and our third-party partners collect information about you and your electronic device(s) through cookies and similar technologies:
We use our own as well as third party analytic technologies, which are integrated into our Services, to gather information about how you use our Services. These analytics technologies help us, for example, to measure and analyze events within our Services, improve your user experience, monitor the success of marketing campaigns, or to prevent mobile advertising fraud.
Some of the functions within the Services are provided, developed, or hosted by third parties that are not affiliated with the Company. These entities may process information automatically as you use the Services. These third parties include:
The information these third parties collect may include personal information as well as information about your online activities over time and across different websites, applications, and other online services websites that are not affiliated with us. They may use this information to provide you with interest-based (e.g., behavioral) advertising or other targeted content.
We may use the personal information about you for the following purposes:
We also may use anonymous and/or aggregate personal information for commercial, marketing, and/or business purposes, such as reporting and conducting research and development in order to enhance our existing Services and/or develop new products and Services. Anonymous or aggregated information does not identify you, and we may use or disclose such information in a number of ways, including research, internal analysis, analytics, and any other legally permissible manners. We may share this information internally and/or with third parties for our or their purposes in an anonymous or aggregated form that is designed to prevent anyone from identifying you. For clarity, we also share and disclose non-anonymized and non-aggregated personal information in accordance with Section 4 (“Disclosure of Your Personal Information”) below.
We may share your personal information with any member of our corporate group, which means our subsidiaries, our ultimate holding company and its direct and indirect subsidiaries, and affiliates (including our owned, operated, and managed casinos, online, mobile and web based businesses, and other corporate entities or affiliates). Doing so allows us to provide the products and services you have requested and quickly respond to applications for credit or other financial services. We may also disclose your Personal Information to our affiliates if you participate in our “self-exclusion” programs.
We also may share your personal information (from each category identified above) with selected third parties, including:
The security of your personal information is important to us. The Company maintains commercially reasonable security safeguards that are designed to protect the personal information we collect against unauthorized access, use, disclosure, alteration, or destruction.
Despite the steps we take to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee or warrant the security or integrity of your information and shall not be liable for breaches of security or integrity, third-party interception in transit, or any damage caused to your computer or other property by visiting our Services. If you have any questions about the security of our Services, you can contact us using the communication methods identified in Section 20 (“Contact Details”), below.
You have certain choices regarding your personal information, including:
We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. Some of these third parties may participate in the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising, which you can learn more about by visiting their website detailing choices for mobile applications. Some of these third parties also may be members of the Network Advertising Initiative (“NAI”), and you can learn about your opt-out options from members by visiting NAI’s website.
In the event that as part of a promotion, we offer the award of a financial payment based on your use of the Services, we may process the payments through a third-party website, including, but not limited to, third-party payment processors. The third-party website may collect certain financial information from you in order to process a payment, including your name, email address, address and other financial information. In order to delete your financial information, you may need to do so with the third party, as we only have minimal secure access to those records as needed to provide the Services.
The Services are not directed toward children under the age of 18 or the legal gaming age in the jurisdiction from which they access the Services (“Children” or “Child”) and we do not knowingly collect personal information from Children. The Services are only to be used by those age 21 or older, please to not attempt to register for the Services or send any personal information about yourself to us if younger. Persons younger than 21 or the legal gaming age in the jurisdiction from which they access the Services are not allowed to use our websites or mobile applications, accept offers, or win contests, and we do not knowingly collect information from such persons for gaming-related offers. If we learn that a Child has provided us with personal information, we will delete such information from our files as quickly as possible. If you are the parent or legal guardian of a Child who you believe has provided personal information to us through the Services, please contact us at ContactUs@ballys.com.
Upon termination of your use of the Services, we reserve the right to maintain your personal information as part of our standard back-up procedures in an aggregated format. When personal information is no longer required, we will utilize procedures to destroy, delete, erase or convert it to an anonymous form.
If you are a resident of California, the California Consumer Privacy Act (“CCPA”) and “Shine the Light” laws provide you with additional rights regarding your personal information.
Under the CCPA, eligible California residents have the following rights, which can be exercised directly or in certain cases, through an authorized agent (as discussed below in the “How to Exercise Your CCPA Rights” subsection):
To exercise the rights described above, please submit a request to us by:
Before we can process your request, we must be able to verify your identity as the owner of the account and/or personal information you are inquiring about. We will not be able to fulfill your request until we can do so. In general, we verify your identity by confirming that you are the owner of the e-mail address associated with the account, but the data we request from you during the verification process will depend on the nature of your request (e.g., whether you are seeking access to specific pieces of personal information or requesting deletion of personal information).
PLEASE PROVIDE THE FOLLOWING WHEN MAKING YOUR REQUEST:
When we receive your request, we also may contact you via e-mail, telephone, and/or other secured communication channels to verify your identity. Where you request access to the specific pieces of personal information we hold about you or deletion of your personal information, we may ask you to sign a declaration under penalty of perjury that you are the user whose personal information is the subject of the request.
In order to designate someone to act on your behalf (i.e., an authorized agent), we must verify your identity and your agent’s identity. We also collect proof that your agent is authorized to make a request on your behalf through a signed written authorization and proof that the agent has power of attorney or is otherwise registered with the California Secretary of State. Absent such documentation, we reserve the right to refuse to comply with third-party requests for information.
We aim to respond to a verifiable consumer request within forty-five (45) days of its receipt. When additional time is needed, we may take up to an additional forty-five (45) days (for a maximum total of 90 days) to comply with the request, and we will inform you of the reason(s) why the extension is necessary within the first forty-five (45) days of receiving your request.
We may have sold or disclosed for valuable consideration certain categories of your personal information to our corporate affiliates (e.g., Bally’s corporate entities) and to select third-party business partners (e.g., our third-party promotional partners, entities that refer you to our Services, and other business partners). The categories of personal information we disclose to these third parties may include your personal identifiers, user account information, information regarding the products or Services purchased, obtained, or considered, internet usage information, and other information you provide when you interact with the Services. To exercise your right to opt-out of the sale of your personal information to our corporate affiliates and third-party partners, please follow the instructions identified in the “How to Exercise Your CCPA Rights” subsection above.
Like many organizations, we engage services that deliver interest-based advertisements to you. In order to deliver these advertisements to you, we may make available or transfer your personal information (e.g., internet usage information, such as browsing history, online identifiers, such as an IP address or data generated from cookies or similar technologies) to our marketing partners (e.g., entities that perform advertising or analytics services). To the extent that the term “sale” under the CCPA is interpreted to cover such advertising and analytics practices, you may request to opt out by following the instructions identified in the “How to Exercise Your CCPA Rights” subsection above. You also may adjust your device or browser’s settings to limit how your internet usage data and device data is shared with third parties. Please refer to the “Your Choices” section for references to some tools for adjusting your preferences.
Under California’s “Shine the Light” law, California residents have the right to opt out of disclosing personal information to third parties for the purposes of allowing such third parties to directly market their products and services. If you wish to opt out, you may do so by e-mailing us at ContactUs@ballys.com or by contacting us using the contact information in Section 15 (“Contact Details”) below.
We may collect, process, and store your personal information through the use of service providers located in a foreign countries, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of those countries may be able to obtain access to your personal information through the laws of the applicable foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this policy and applicable Canadian privacy legislation.
Please contact us at the address listed below if you would like to receive more information about our policies and practices regarding the use of service providers located outside of Canada.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes. By law you have the right to request access to and to supplement or correct any personal information that we hold about you that you can demonstrate is incomplete or incorrect.
If you want to review, verify, supplement, or correct your personal information you may also send us an email at the address listed below to request access to, correct, or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. We may charge you a reasonable fee to access your personal information, however, we will notify you of any fee in advance.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the personal information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the personal information that we hold about you, or we may have destroyed, erased, or made your personal information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
We will provide access to your personal information, subject to exceptions set out in applicable Canadian privacy legislation. Examples of such exceptions include:
If you are concerned about our response or would like to correct the information provided, you may contact us at the address listed below.
Where you have provided your consent to the collection, use, and transfer of your personal information, you have the legal right to withdraw your consent on reasonable notice under certain circumstances. To withdraw your consent, if applicable, contact us at the address listed below. Please note that if you withdraw your consent we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
If applicable, we use surveillance systems to monitor all public or sensitive areas of our properties. Video surveillance cameras are used for security purposes and to protect the Company, our customers, and employees against potential violations of criminal or civil laws. Surveillance camera output is monitored by our employees and contractors and may be viewed by law enforcement and regulatory authorities.
If you are a customer and would prefer not to receive further emails from us, please follow the unsubscribe link in the email.
We may from time to time send promotional materials to you by direct mail. If you do not want to receive promotional materials by direct mail from us, please email email@example.com, notating you wish to be removed from direct mail. Include your player identification number, if available, along with your name. Your name and address will be removed from that mailing list within 30 days after your request.
If you are a member of any loyalty program offered by Bally's Corporation and prefer that we not share your Personal Information with our Joint Marketing Partners, please visit the Players Club booth and speak to a customer service representative.
Bally's Corporation takes responsible gaming very seriously. Our Responsible Gaming Policy can be found here: http://www.twinriver.com/responsible-gambling/